This video was created for the Chartered Institute of Marketing to promote the launch of the 2018 CIM Ireland Marketing Awards.
The video was used at the launch event in Titanic Hotel, Belfast and then subsequently across social media channels while the awards were open for application.
Professor Marios Soutsos of Queen's University, Belfast was one of the speakers at the Circular Driven Economy Symposium which took place in London on 18th and 19th September 2018.
This video was used by the organisers in the lead up to the event to help promote the content of the presentations and drive ticket sales for the event.
The event itself had over 100 delegates from Ireland, UK, Norway, Sweden, Belgium, India and the USA.
This was one of a series of videos created in the lead up to The Future of Marketing: Part 3 to promote the speaker line-up to potential event attendees.
The videos were used across social media to provide content that was more dynamic and engaging than static images of the speakers - but that was also quick, easy and low cost to create.
The video series uses a standard format and combines high resolution photography with some motion graphic and animation elements to create a short, engaging piece.
This video combines footage from The Future of Marketing: Part 1 as well as small voice contributions from attendees providing soundbites as to the benefits of attending and recommending the event to others.
The video was created in advance of the next event in The Future of Marketing series to promote the new event to people who had not been at the first one.