McLanahan at ConExpo 2020 in Las Vegas
This video was made for McLanahan to promote their attendance at the ConExpo 2020 trade show in Las Vegas, Nevada.
The video features a preview of the new UltraWash machine that they will launch at ConExpo before it left the factory for the show.
The video was intended for use on their website, as part of email marketing campaigns and on the show website.
A separate version was created for use across social media channels in the lead up to the show to encourage visitors to add McLanahan to their show planner and visit them during the 5 days of the show in March 2020.