Latest Project: Enjoy a #staycation at Kiltariff Hall Country House
October 15th 2020
With the hospitality industry struggling as a result of the COVID-19 pandemic we were delighted to get the opportunity to work on this project for Kiltariff Hall Country House in County Down.
When Tourism NI and the Northern Ireland Hotel's Federation (NIHF) announced a grant scheme to help accommodation providers promote their properties Catherine Cummings at Kiltariff Hall Country House grasped the opportunity.
The campaign involved:
- Defining the target audience
- Scripting & storyboarding the video assets to be created
- Completing audience research across a variety of social media channels
- Production of 3 x video assets for use as part of the campaign
- Campaign management and reporting
The target audience for the campaign was intended to be all of Ireland but given restrictions on travel introduced in the Republic of Ireland as a result of COVID-19, the audience was swicthed to Northern Ireland only.
The campaign ran across Facebook and Instagram with specific video formats created to ensure best performance.
For the Facebook advertising campaign we created a square (1080x1080) of the video
We also created a portrait / vertical version (1080x1920) of the video to make it suitable for use in both Facebook and Instagram stories
Have a closer look at Kiltariff Hall Country House