Amplify the return on investment from your events
January 12th 2018
In this digital world trade shows and other customer events remain a very important marketing tool in many sectors. Video can help you to amplify the return on investment from your event by driving interest before the show and expanding the reach of your message post-show.
Great marketing is about getting the mix of channels right and in this digital world that we all now inhabit it's often forgotten that traditional channels still have a very important part to play in helping us to achieve our targets.
Trade shows and other customer events are an example of this and remain a very significant marketing channel in a wide variety of sectors.
But anyone who has experience of these events know that success is not achieved by turning up on the day the show starts and expecting to fill your enquiry book with hundreds of new high quality leads.
The leg work for a successful trade show or customer event starts several months before the event itself - and that's where video can help.
In advance of the event you need to be building anticipation for what you'll be showing.
There's a huge amount of enthusiasm from visitors to your stand during the event - and capturing this enthusiasm on a video may just be the thing that encourages another of your prospects to opt for your solution.
After the event it's difficult to get in touch with your new prospects - so having a video from the event that they may feature in is a great way of getting to speak to these people and move the new enquiry forward.
With your video from your event you are also able to use this for help make your organisation more appealing to those people who did not event attend the event. If they see large numbers of people on your stand, considering buying your product then it's likely that theyll feel more positive about what you're offering.
This video was Part 1 of a 2 part series that was created for Machinery Movers TV at an event at Hudson Bros quarry in Blessington, County Wicklow.
The event was to announce the rebrand of the range of demolition tools and attachments offered by global brand, Atlas Copco. The video was intended for use on the Machinery Movers website as well as on social media channels.